Urgent Care Marketing

Urgent Care Marketing Professionals

Posts Tagged ‘physicians

Press Release: EDUCATION AND THE INTERNET ARE CHANGING THE WAY URGENT CARE CENTERS OPERATE

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URGENT CARE MARKETING GROUP SAYS EDUCATION AND THE INTERNET ARE CHANGING THE WAY URGENT CARE CENTERS OPERATE

http://www.prweb.com/releases/2011/01/prweb4965214.htm

STUART, Florida/January 14, 2011 — The nation’s urgent care center owners and operators are now turning to the internet and educating the public and businesses about urgent care as key components of their marketing plans for 2011. “These are the must have basics for every urgent care center owner/operator,” said Sam Yates, founder of the Urgent Care Marketing Group.  “Increasingly, the general public and businesses are turning to the internet to search for their care providers and to learn more about urgent care medicine. An urgent care provider without a website or without collateral materials such as brochures and rack cards is losing patients every day,” added Yates.

According to current internet data, the United States has more than 239 million internet users or approximately 73% of the nation’s population. Internet use has increased 151% in the last decade.  “The internet and various search engines are quickly replacing more traditional information sources such as telephone directories for people looking for an urgent care center,” noted Yates. “Five years ago, if you asked a room full of urgent care owners if they had a website, only a handful would raise their hand. Today, especially with the advent of smart-phone technology, you must have a web presence and you must support and promote that presence with collateral materials, news media exposure, and place your practice in search engines and on the minds of potential customers,” added Yates.

The Urgent Care Marketing Group also advises urgent care center owners and operators to be creative in educating the public about their practices and urgent care medicine.  “Right now, there is a lot of public confusion about what is happening in the health care industry in general.  Providers who take the lead in helping to educate the public about urgent care generally are seeing more patients,” said Yates.

Yates points to “creative awareness” as one way of educating the public about urgent care medicine. “Every day, hundreds, if not thousands of people, nationwide are involved in minor traffic accidents and choose to not seek an evaluation from a qualified medical doctor because they do not want to experience a long wait in an emergency room.” The Urgent Care Marketing Group recommended that clients offer ‘crash checkups’ at their clinics as an alternative to the emergency room. “Now, as more people become aware of crash checkups they are seeking evaluations at urgent care centers that may pinpoint medical problems that would otherwise have gone undetected.  Creative awareness is creating a win-win scenario. Crash victims are getting care they may not have gotten and our urgent care clinics are seeing more patients,” Yates added.

For more information about how the Urgent Care Marketing Group may assist your urgent care practice in maintaining and growing your market share, visit www.UrgentCareMarketing.com.

The Urgent Care Marketing Group is a single source of marketing, public relations, internet, social media, video, and design services operating online through the website www.UrgentCareMarketing.com.  Founded as a consortium of leading marketing, public relations, internet, graphic design, and video production experts to the Urgent Care Industry, the site is a one-stop-shop for urgent care providers.

The group of Urgent Care Marketing professionals provides web design, brochures, marketing videos, direct mail, advertising, public relations, and a full range of marketing activities from direct mail to providing brochures and other urgent care collateral materials.

To learn more about the services created specifically for the Urgent Care Industry, visit www.UrgentCareMarketing.com.  You may also call (772) 463-8152 or toll free 800-805-3942.  Please send written inquiries to Urgent Care Marketing, 506 South Federal Highway, Stuart, Florida, 34994.

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URGENT CARE MARKETING GROUP SAYS URGENT CARE PROVIDERS FEELING UPBEAT

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11/5/2010 Press Release:  TCPalm.com

URGENT CARE MARKETING GROUP SAYS URGENT CARE PROVIDERS FEELING UPBEAT

The nation’s urgent care center owners and operators are predicting business growth and increased financial stability for 2011 according to a recently completed survey conducted by the Urgent Care Marketing Group.  The Urgent Care Marketing survey, released to coincide with National Urgent Care Awareness Week November 8 – 12, asked specific questions related to local market conditions.  See survey results here: 2010 Urgent Care Practitioner Economic Survey Results

Read Entire News Article: http://www.tcpalm.com/news/2010/nov/05/stuart-urgent-care-marketing-group-releases-econom/



Written by yatespr

November 6, 2010 at 7:42 pm

10. DEVELOP AN INTERNET AND SOCIAL MEDIA STRATEGY

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#10 Marketing Strategy for Urgent Care Clinics: DEVELOP AN INTERNET AND SOCIAL MEDIA STRATEGY

Urgent Care Website Design & Internet Marketing

Urgent Care Website Design and Internet Marketing

The Internet has quickly risen to become consumers’ first source of health care information. An urgent care center should have a professionally created website that fully describes its location and capabilities. The website should be listed in online insurance and
provider directories as well as in major Internet search engines. Once a web presence is established, traffic to the website and the center are driven by social media—including blogs, reviews and networking sites—that raise awareness among highly targeted
consumer groups.

Marketing Tip #8: EVALUATE AND PURCHASE PAID ADVERTISING

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While word‐of‐mouth is essential in building a positive reputation, it also takes time.

For a growing urgent care needing to reach break‐even volumes, the most effective way to let prospective patients know about the center is through paid advertising. Newspaper, radio, billboards, Yellow Pages, and direct mail targeted to the consumer segments most likely to use the center should communicate how the center meets consumers’ needs for convenient and affordable care.

Unlike restaurants, banks, and retail stores with daily utilization, urgent care medical needs arise on a fairly infrequent basis. A patient may be aware of an urgent care center and fully intend to use it but several months may pass until the patient has an actual
medical need. Thus, key to success in urgent care advertising is recall—that the patient remembers the urgent care center when a need arises.

In order for advertising to spur recall, consumers must be exposed to it on a frequent basis. Advertising during peak seasons and spreading the advertising budget across multiple media should maximize the number of times target consumers are exposed to the urgent care message when they have a need.

Urgent Care Marketing Group

Urgent Care Marketing Group

Urgent Care Marketing has the personal and services that specialize in Urgent Care paid advertising and marketing material. Our Urgent Care Public Relations team can devise a marketing plan that best fits your Urgent Care business creating that ever important patient recall. Visit: Urgent Care Marketing for additional information.

#7 INCREASE PATIENT SATISFACTION

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TGIF!! Most everyone is probably in the weekend-mindset. However, Urgent Care Marketing is still going strong with the Top 10 Marketing Tips for your Urgent Care Facility.

#7 Marketing Tip for your Urgent Care Center: Increase Patient Satisfaction

Increasing patient satisfaction is the most important thing an urgent care center can do to assure repeat visits and word‐of‐mouth.

Creating a positive experience involves evaluating all aspects of the patient encounter from the patient’s perspective—including the clarity of driving directions, the aesthetics of the physical facility, the amount and complexity of paperwork, and the appearance and
attitude of the staff.

Anything that could detract from the patient’s visit should be re‐examined to assure the experience is one that patients will want to say good things about.

Having a survey available for your patient to complete is the perfect way of finding out if your facility is meeting or exceeding patient needs and expectations.  With a patient survey you’re able to collect valuable information in which your facility can utilize the information given to improve upon services. As you make improvements based on your survey results, your patient satisfaction rate will climb through the roof.

People love to give their opinion and input. Allow your patients to do the same.

Written by yatespr

June 18, 2010 at 6:25 pm

#5 Marketing Tip for Urgent Care Facilities: DEFINE YOUR CORE CAPABILITIES.

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Urgent Care Marketing’s #5 Marketing Tip for Urgent Care Facilities:

DEFINE YOUR CORE CAPABILITIES.

Creating “competitive advantage” entails meeting consumer needs better than competitors. A successful urgent care center will be differentiated from other health care options on factors that are important to consumers like:

  • Location
  • Operating Hours
  • Wait Times
  • Scope of Services
  • Appearance of Facility
  • Signage Visibility
  • Participation in Health Plans
  • Friendliness of Staff
  • Affiliations/Referral Relationships
  • Self pay Pricing
  • Accreditation/Certification
  • Experience of Providers

A competitive advantage chart provides a diagnostic tool that identifies strengths and weaknesses relative to competitors on each factor. Strengths make up a center’s value proposition while weaknesses become the focus of improvement.

Urgent Care Marketing Competitive Advantage Chart

Urgent Care Competitive Advantage Chart

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10 Activites for Marketing Your Urgent Care Center

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Beginning Monday, 6-7. Urgent Care Marketing will be posting the 1st of a 10 part series titled “Ten Activities for Marketing Your Urgent Care Center” authored by Alan A. Ayers, MBA, MAcc Content Advisor, Urgent Care Association of America, Vice President of Strategy and Execution, Concentra Urgent Care.

A great marketing tool for Urgent Care Centers, Walk-in Clinics, Immediate Care and Ambulatory Facilities.