Urgent Care Marketing

Urgent Care Marketing Professionals

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URGENT CARE MARKETING GROUP SAYS URGENT CARE PROVIDERS FEELING UPBEAT

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11/5/2010 Press Release:  TCPalm.com

URGENT CARE MARKETING GROUP SAYS URGENT CARE PROVIDERS FEELING UPBEAT

The nation’s urgent care center owners and operators are predicting business growth and increased financial stability for 2011 according to a recently completed survey conducted by the Urgent Care Marketing Group.  The Urgent Care Marketing survey, released to coincide with National Urgent Care Awareness Week November 8 – 12, asked specific questions related to local market conditions.  See survey results here: 2010 Urgent Care Practitioner Economic Survey Results

Read Entire News Article: http://www.tcpalm.com/news/2010/nov/05/stuart-urgent-care-marketing-group-releases-econom/



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Written by yatespr

November 6, 2010 at 7:42 pm

Marketing Tip #8: EVALUATE AND PURCHASE PAID ADVERTISING

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While word‐of‐mouth is essential in building a positive reputation, it also takes time.

For a growing urgent care needing to reach break‐even volumes, the most effective way to let prospective patients know about the center is through paid advertising. Newspaper, radio, billboards, Yellow Pages, and direct mail targeted to the consumer segments most likely to use the center should communicate how the center meets consumers’ needs for convenient and affordable care.

Unlike restaurants, banks, and retail stores with daily utilization, urgent care medical needs arise on a fairly infrequent basis. A patient may be aware of an urgent care center and fully intend to use it but several months may pass until the patient has an actual
medical need. Thus, key to success in urgent care advertising is recall—that the patient remembers the urgent care center when a need arises.

In order for advertising to spur recall, consumers must be exposed to it on a frequent basis. Advertising during peak seasons and spreading the advertising budget across multiple media should maximize the number of times target consumers are exposed to the urgent care message when they have a need.

Urgent Care Marketing Group

Urgent Care Marketing Group

Urgent Care Marketing has the personal and services that specialize in Urgent Care paid advertising and marketing material. Our Urgent Care Public Relations team can devise a marketing plan that best fits your Urgent Care business creating that ever important patient recall. Visit: Urgent Care Marketing for additional information.

#1 of 10 Activities for Marketing Your Urgent Care Center

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#1 of 10 Activities for Marketing Your Urgent Care Center

As promised, Urgent Care Marketing is bringing you the 1st of 10 Activities for Marketing Your Urgent Care Center authored by Alan A. Ayers, MBA, MAcc, Content Advisor, Urgent Care Association of America, Vice President of Strategy and Execution, Concentra Urgent Care

#1 UNDERSTAND WHO YOUR PROSPECTIVE PATIENTS ARE AND WHAT THEY WANT.
A business succeeds when it meets a consumer need better than alternatives. Marketing for urgent care starts by identifying a target group of patients and understanding their unmet medical needs. Urgent care patients are generally busy adults who need a place to
go when a family medical need arises that requires immediate, but not emergency, medical attention. Typical consumer needs met by urgent care include:

  • Availability during evenings and weekends (when primary care physician offices are closed).
  • Convenience of non‐scheduled walk‐in service (to accommodate on‐the‐go lifestyles).
  • Accessibility to home, school, or work (resulting in a short drive time to the center).
  • Affordability (lower out‐of‐pocket cost than emergency rooms).

Patient needs may further include short wait times, confidence that a physician is board certified, a warm and inviting clinical environment, and a friendly and empathetic staff.
The best way to understand the needs of prospective patients is to ask—market research involves surveying, interviewing, or conducting focus groups to gain insights as to how patients utilize health care services, challenges they currently experience, and improvements they would like to see.

If your Urgent Care Facility needs help with market research including surveying, interviewing or conducting focus groups, contact Urgent Care Marketing. Our experts can help guide your marketing research project in the right direction. 772-463-8152

10 Activites for Marketing Your Urgent Care Center

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Beginning Monday, 6-7. Urgent Care Marketing will be posting the 1st of a 10 part series titled “Ten Activities for Marketing Your Urgent Care Center” authored by Alan A. Ayers, MBA, MAcc Content Advisor, Urgent Care Association of America, Vice President of Strategy and Execution, Concentra Urgent Care.

A great marketing tool for Urgent Care Centers, Walk-in Clinics, Immediate Care and Ambulatory Facilities.

Urgent Care Marketing Group Targets Nation’s 9,000 Urgent Care Centers

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Urgent Care Marketing Group Targets Nation’s 9,000 Urgent Care Centers

Urgent Care Centers nationwide now have a new source for increasing their business profitability. The Urgent Care Marketing group is an all star team of Urgent Care experts in the fields of public relations, marketing, graphic design, video production, advertising, and social media. The Urgent Care Marketing group has a proven track record of increasing business for urgent care centers. Many of our experts have been presenters for the Urgent Care Association of America.

Stuart, FL (PRWEB) June 4, 2010 — The nation’s nearly 9,000 urgent care center owners and operators now have a new single source of marketing, public relations, internet, video, and design services with the announcement of the web-based resource www.UrgentCareMarketing.com. Founded as a consortium of leading marketing, public relations, internet, graphic design, and video production experts to the Urgent Care Industry, the site is a one-stop-shop for urgent care providers.

The announcement of the formation of the Urgent Care Marketing group comes as the Urgent Care Association of America held its annual convention in Orlando, Florida. “Every year during the annual meeting of the Urgent Care Association of America, the need for urgent care focused marketing is forefront on the agenda of the owners and operators of urgent care centers,” said Sam Yates, Urgent Care Marketing spokesperson. “Now urgent care owners, whether they are individual physicians, group practices, or hospital owned, have a marketing source that speaks their language and delivers results,” added Yates.

“Urgent Care professionals who want to increase their profitability need the professionals from the Urgent Care Marketing group.”

Yates, who has been a presenter at the Urgent Care Association of America conferences and supplies public relations and marketing services to select practices throughout the United States, saw the need for a specialty group to supply service to one of the fastest growing industries in America. “There is no doubt that urgent care is a growth industry. That means successful urgent care center operators will have to be more competitive in their overall marketing efforts. We have assembled a team of experts to supply them the tools needed for more profitability,” Yates concluded.

The group of Urgent Care Marketing professionals will provide access to web design, brochures, marketing videos, direct mail, advertising, public relations, and a full range of marketing activities. To learn more about the services created specifically for the Urgent Care Industry, visit www.UrgentCareMarketing.com. You may also call (772) 463-8152 or send inquiries to Urgent Care Marketing, 506 South Federal Highway, Stuart, Florida, 34994.