Urgent Care Marketing

Urgent Care Marketing Professionals

Posts Tagged ‘marketing

URGENT CARE MARKETING GROUP SAYS URGENT CARE PROVIDERS FEELING UPBEAT

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11/5/2010 Press Release:  TCPalm.com

URGENT CARE MARKETING GROUP SAYS URGENT CARE PROVIDERS FEELING UPBEAT

The nation’s urgent care center owners and operators are predicting business growth and increased financial stability for 2011 according to a recently completed survey conducted by the Urgent Care Marketing Group.  The Urgent Care Marketing survey, released to coincide with National Urgent Care Awareness Week November 8 – 12, asked specific questions related to local market conditions.  See survey results here: 2010 Urgent Care Practitioner Economic Survey Results

Read Entire News Article: http://www.tcpalm.com/news/2010/nov/05/stuart-urgent-care-marketing-group-releases-econom/



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Written by yatespr

November 6, 2010 at 7:42 pm

10. DEVELOP AN INTERNET AND SOCIAL MEDIA STRATEGY

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#10 Marketing Strategy for Urgent Care Clinics: DEVELOP AN INTERNET AND SOCIAL MEDIA STRATEGY

Urgent Care Website Design & Internet Marketing

Urgent Care Website Design and Internet Marketing

The Internet has quickly risen to become consumers’ first source of health care information. An urgent care center should have a professionally created website that fully describes its location and capabilities. The website should be listed in online insurance and
provider directories as well as in major Internet search engines. Once a web presence is established, traffic to the website and the center are driven by social media—including blogs, reviews and networking sites—that raise awareness among highly targeted
consumer groups.

Urgent Care Marketing Tip #9: ENGAGE IN PUBLIC RELATIONS

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Urgent Care Public Relations

Urgent Care Public Relations Firm

Public relations (PR) provides exposure for an urgent care center by creating stories that are of interest to local media outlets. PR tactics include activities such as writing press releases about the center’s services and topics of health care interest, making providers available to reporters as a subject matter expert, writing letters to the editor, and participating in community organizations.

The point of PR is to raise awareness of the urgent care center as an innovative health care delivery channel and awareness of the urgent care doctor as an expert on medical affairs. When relationships are established with local reporters, they will likely interview the urgent care operator whenever a relevant story brews.

Not only is PR free of the expense of paid advertising but there is increased credibility to “objective” coverage by third‐party media outlets. Sample topics of media interest include immunizations for seasonal and H1N1 flu, school and sports physicals, emergency
room overcrowding, and health care accessibility and affordability.

Urgent Care Marketing has a professional Public Relations Staff to handle all of your marketing needs with years of experience in the Urgent Care industry.

Marketing Tip #8: EVALUATE AND PURCHASE PAID ADVERTISING

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While word‐of‐mouth is essential in building a positive reputation, it also takes time.

For a growing urgent care needing to reach break‐even volumes, the most effective way to let prospective patients know about the center is through paid advertising. Newspaper, radio, billboards, Yellow Pages, and direct mail targeted to the consumer segments most likely to use the center should communicate how the center meets consumers’ needs for convenient and affordable care.

Unlike restaurants, banks, and retail stores with daily utilization, urgent care medical needs arise on a fairly infrequent basis. A patient may be aware of an urgent care center and fully intend to use it but several months may pass until the patient has an actual
medical need. Thus, key to success in urgent care advertising is recall—that the patient remembers the urgent care center when a need arises.

In order for advertising to spur recall, consumers must be exposed to it on a frequent basis. Advertising during peak seasons and spreading the advertising budget across multiple media should maximize the number of times target consumers are exposed to the urgent care message when they have a need.

Urgent Care Marketing Group

Urgent Care Marketing Group

Urgent Care Marketing has the personal and services that specialize in Urgent Care paid advertising and marketing material. Our Urgent Care Public Relations team can devise a marketing plan that best fits your Urgent Care business creating that ever important patient recall. Visit: Urgent Care Marketing for additional information.

#7 INCREASE PATIENT SATISFACTION

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TGIF!! Most everyone is probably in the weekend-mindset. However, Urgent Care Marketing is still going strong with the Top 10 Marketing Tips for your Urgent Care Facility.

#7 Marketing Tip for your Urgent Care Center: Increase Patient Satisfaction

Increasing patient satisfaction is the most important thing an urgent care center can do to assure repeat visits and word‐of‐mouth.

Creating a positive experience involves evaluating all aspects of the patient encounter from the patient’s perspective—including the clarity of driving directions, the aesthetics of the physical facility, the amount and complexity of paperwork, and the appearance and
attitude of the staff.

Anything that could detract from the patient’s visit should be re‐examined to assure the experience is one that patients will want to say good things about.

Having a survey available for your patient to complete is the perfect way of finding out if your facility is meeting or exceeding patient needs and expectations.  With a patient survey you’re able to collect valuable information in which your facility can utilize the information given to improve upon services. As you make improvements based on your survey results, your patient satisfaction rate will climb through the roof.

People love to give their opinion and input. Allow your patients to do the same.

Written by yatespr

June 18, 2010 at 6:25 pm

#5 Marketing Tip for Urgent Care Facilities: DEFINE YOUR CORE CAPABILITIES.

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Urgent Care Marketing’s #5 Marketing Tip for Urgent Care Facilities:

DEFINE YOUR CORE CAPABILITIES.

Creating “competitive advantage” entails meeting consumer needs better than competitors. A successful urgent care center will be differentiated from other health care options on factors that are important to consumers like:

  • Location
  • Operating Hours
  • Wait Times
  • Scope of Services
  • Appearance of Facility
  • Signage Visibility
  • Participation in Health Plans
  • Friendliness of Staff
  • Affiliations/Referral Relationships
  • Self pay Pricing
  • Accreditation/Certification
  • Experience of Providers

A competitive advantage chart provides a diagnostic tool that identifies strengths and weaknesses relative to competitors on each factor. Strengths make up a center’s value proposition while weaknesses become the focus of improvement.

Urgent Care Marketing Competitive Advantage Chart

Urgent Care Competitive Advantage Chart

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#1 of 10 Activities for Marketing Your Urgent Care Center

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#1 of 10 Activities for Marketing Your Urgent Care Center

As promised, Urgent Care Marketing is bringing you the 1st of 10 Activities for Marketing Your Urgent Care Center authored by Alan A. Ayers, MBA, MAcc, Content Advisor, Urgent Care Association of America, Vice President of Strategy and Execution, Concentra Urgent Care

#1 UNDERSTAND WHO YOUR PROSPECTIVE PATIENTS ARE AND WHAT THEY WANT.
A business succeeds when it meets a consumer need better than alternatives. Marketing for urgent care starts by identifying a target group of patients and understanding their unmet medical needs. Urgent care patients are generally busy adults who need a place to
go when a family medical need arises that requires immediate, but not emergency, medical attention. Typical consumer needs met by urgent care include:

  • Availability during evenings and weekends (when primary care physician offices are closed).
  • Convenience of non‐scheduled walk‐in service (to accommodate on‐the‐go lifestyles).
  • Accessibility to home, school, or work (resulting in a short drive time to the center).
  • Affordability (lower out‐of‐pocket cost than emergency rooms).

Patient needs may further include short wait times, confidence that a physician is board certified, a warm and inviting clinical environment, and a friendly and empathetic staff.
The best way to understand the needs of prospective patients is to ask—market research involves surveying, interviewing, or conducting focus groups to gain insights as to how patients utilize health care services, challenges they currently experience, and improvements they would like to see.

If your Urgent Care Facility needs help with market research including surveying, interviewing or conducting focus groups, contact Urgent Care Marketing. Our experts can help guide your marketing research project in the right direction. 772-463-8152