Urgent Care Marketing

Urgent Care Marketing Professionals

#5 Marketing Tip for Urgent Care Facilities: DEFINE YOUR CORE CAPABILITIES.

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Urgent Care Marketing’s #5 Marketing Tip for Urgent Care Facilities:

DEFINE YOUR CORE CAPABILITIES.

Creating “competitive advantage” entails meeting consumer needs better than competitors. A successful urgent care center will be differentiated from other health care options on factors that are important to consumers like:

  • Location
  • Operating Hours
  • Wait Times
  • Scope of Services
  • Appearance of Facility
  • Signage Visibility
  • Participation in Health Plans
  • Friendliness of Staff
  • Affiliations/Referral Relationships
  • Self pay Pricing
  • Accreditation/Certification
  • Experience of Providers

A competitive advantage chart provides a diagnostic tool that identifies strengths and weaknesses relative to competitors on each factor. Strengths make up a center’s value proposition while weaknesses become the focus of improvement.

Urgent Care Marketing Competitive Advantage Chart

Urgent Care Competitive Advantage Chart

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One Response

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  1. […] This post was mentioned on Twitter by Mona Lisa, Urgent Care PR. Urgent Care PR said: #5 Marketing Tip for Urgent Care Facilities: DEFINE YOUR CORE CAPABILITIES.: http://wp.me/pWSMH-K […]


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