Urgent Care Marketing

Urgent Care Marketing Professionals

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Press Release: EDUCATION AND THE INTERNET ARE CHANGING THE WAY URGENT CARE CENTERS OPERATE

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URGENT CARE MARKETING GROUP SAYS EDUCATION AND THE INTERNET ARE CHANGING THE WAY URGENT CARE CENTERS OPERATE

http://www.prweb.com/releases/2011/01/prweb4965214.htm

STUART, Florida/January 14, 2011 — The nation’s urgent care center owners and operators are now turning to the internet and educating the public and businesses about urgent care as key components of their marketing plans for 2011. “These are the must have basics for every urgent care center owner/operator,” said Sam Yates, founder of the Urgent Care Marketing Group.  “Increasingly, the general public and businesses are turning to the internet to search for their care providers and to learn more about urgent care medicine. An urgent care provider without a website or without collateral materials such as brochures and rack cards is losing patients every day,” added Yates.

According to current internet data, the United States has more than 239 million internet users or approximately 73% of the nation’s population. Internet use has increased 151% in the last decade.  “The internet and various search engines are quickly replacing more traditional information sources such as telephone directories for people looking for an urgent care center,” noted Yates. “Five years ago, if you asked a room full of urgent care owners if they had a website, only a handful would raise their hand. Today, especially with the advent of smart-phone technology, you must have a web presence and you must support and promote that presence with collateral materials, news media exposure, and place your practice in search engines and on the minds of potential customers,” added Yates.

The Urgent Care Marketing Group also advises urgent care center owners and operators to be creative in educating the public about their practices and urgent care medicine.  “Right now, there is a lot of public confusion about what is happening in the health care industry in general.  Providers who take the lead in helping to educate the public about urgent care generally are seeing more patients,” said Yates.

Yates points to “creative awareness” as one way of educating the public about urgent care medicine. “Every day, hundreds, if not thousands of people, nationwide are involved in minor traffic accidents and choose to not seek an evaluation from a qualified medical doctor because they do not want to experience a long wait in an emergency room.” The Urgent Care Marketing Group recommended that clients offer ‘crash checkups’ at their clinics as an alternative to the emergency room. “Now, as more people become aware of crash checkups they are seeking evaluations at urgent care centers that may pinpoint medical problems that would otherwise have gone undetected.  Creative awareness is creating a win-win scenario. Crash victims are getting care they may not have gotten and our urgent care clinics are seeing more patients,” Yates added.

For more information about how the Urgent Care Marketing Group may assist your urgent care practice in maintaining and growing your market share, visit www.UrgentCareMarketing.com.

The Urgent Care Marketing Group is a single source of marketing, public relations, internet, social media, video, and design services operating online through the website www.UrgentCareMarketing.com.  Founded as a consortium of leading marketing, public relations, internet, graphic design, and video production experts to the Urgent Care Industry, the site is a one-stop-shop for urgent care providers.

The group of Urgent Care Marketing professionals provides web design, brochures, marketing videos, direct mail, advertising, public relations, and a full range of marketing activities from direct mail to providing brochures and other urgent care collateral materials.

To learn more about the services created specifically for the Urgent Care Industry, visit www.UrgentCareMarketing.com.  You may also call (772) 463-8152 or toll free 800-805-3942.  Please send written inquiries to Urgent Care Marketing, 506 South Federal Highway, Stuart, Florida, 34994.

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10. DEVELOP AN INTERNET AND SOCIAL MEDIA STRATEGY

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#10 Marketing Strategy for Urgent Care Clinics: DEVELOP AN INTERNET AND SOCIAL MEDIA STRATEGY

Urgent Care Website Design & Internet Marketing

Urgent Care Website Design and Internet Marketing

The Internet has quickly risen to become consumers’ first source of health care information. An urgent care center should have a professionally created website that fully describes its location and capabilities. The website should be listed in online insurance and
provider directories as well as in major Internet search engines. Once a web presence is established, traffic to the website and the center are driven by social media—including blogs, reviews and networking sites—that raise awareness among highly targeted
consumer groups.

#5 Marketing Tip for Urgent Care Facilities: DEFINE YOUR CORE CAPABILITIES.

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Urgent Care Marketing’s #5 Marketing Tip for Urgent Care Facilities:

DEFINE YOUR CORE CAPABILITIES.

Creating “competitive advantage” entails meeting consumer needs better than competitors. A successful urgent care center will be differentiated from other health care options on factors that are important to consumers like:

  • Location
  • Operating Hours
  • Wait Times
  • Scope of Services
  • Appearance of Facility
  • Signage Visibility
  • Participation in Health Plans
  • Friendliness of Staff
  • Affiliations/Referral Relationships
  • Self pay Pricing
  • Accreditation/Certification
  • Experience of Providers

A competitive advantage chart provides a diagnostic tool that identifies strengths and weaknesses relative to competitors on each factor. Strengths make up a center’s value proposition while weaknesses become the focus of improvement.

Urgent Care Marketing Competitive Advantage Chart

Urgent Care Competitive Advantage Chart

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#1 of 10 Activities for Marketing Your Urgent Care Center

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#1 of 10 Activities for Marketing Your Urgent Care Center

As promised, Urgent Care Marketing is bringing you the 1st of 10 Activities for Marketing Your Urgent Care Center authored by Alan A. Ayers, MBA, MAcc, Content Advisor, Urgent Care Association of America, Vice President of Strategy and Execution, Concentra Urgent Care

#1 UNDERSTAND WHO YOUR PROSPECTIVE PATIENTS ARE AND WHAT THEY WANT.
A business succeeds when it meets a consumer need better than alternatives. Marketing for urgent care starts by identifying a target group of patients and understanding their unmet medical needs. Urgent care patients are generally busy adults who need a place to
go when a family medical need arises that requires immediate, but not emergency, medical attention. Typical consumer needs met by urgent care include:

  • Availability during evenings and weekends (when primary care physician offices are closed).
  • Convenience of non‐scheduled walk‐in service (to accommodate on‐the‐go lifestyles).
  • Accessibility to home, school, or work (resulting in a short drive time to the center).
  • Affordability (lower out‐of‐pocket cost than emergency rooms).

Patient needs may further include short wait times, confidence that a physician is board certified, a warm and inviting clinical environment, and a friendly and empathetic staff.
The best way to understand the needs of prospective patients is to ask—market research involves surveying, interviewing, or conducting focus groups to gain insights as to how patients utilize health care services, challenges they currently experience, and improvements they would like to see.

If your Urgent Care Facility needs help with market research including surveying, interviewing or conducting focus groups, contact Urgent Care Marketing. Our experts can help guide your marketing research project in the right direction. 772-463-8152

10 Activites for Marketing Your Urgent Care Center

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Beginning Monday, 6-7. Urgent Care Marketing will be posting the 1st of a 10 part series titled “Ten Activities for Marketing Your Urgent Care Center” authored by Alan A. Ayers, MBA, MAcc Content Advisor, Urgent Care Association of America, Vice President of Strategy and Execution, Concentra Urgent Care.

A great marketing tool for Urgent Care Centers, Walk-in Clinics, Immediate Care and Ambulatory Facilities.

Urgent Care Marketing Group Targets Nation’s 9,000 Urgent Care Centers

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Urgent Care Marketing Group Targets Nation’s 9,000 Urgent Care Centers

Urgent Care Centers nationwide now have a new source for increasing their business profitability. The Urgent Care Marketing group is an all star team of Urgent Care experts in the fields of public relations, marketing, graphic design, video production, advertising, and social media. The Urgent Care Marketing group has a proven track record of increasing business for urgent care centers. Many of our experts have been presenters for the Urgent Care Association of America.

Stuart, FL (PRWEB) June 4, 2010 — The nation’s nearly 9,000 urgent care center owners and operators now have a new single source of marketing, public relations, internet, video, and design services with the announcement of the web-based resource www.UrgentCareMarketing.com. Founded as a consortium of leading marketing, public relations, internet, graphic design, and video production experts to the Urgent Care Industry, the site is a one-stop-shop for urgent care providers.

The announcement of the formation of the Urgent Care Marketing group comes as the Urgent Care Association of America held its annual convention in Orlando, Florida. “Every year during the annual meeting of the Urgent Care Association of America, the need for urgent care focused marketing is forefront on the agenda of the owners and operators of urgent care centers,” said Sam Yates, Urgent Care Marketing spokesperson. “Now urgent care owners, whether they are individual physicians, group practices, or hospital owned, have a marketing source that speaks their language and delivers results,” added Yates.

“Urgent Care professionals who want to increase their profitability need the professionals from the Urgent Care Marketing group.”

Yates, who has been a presenter at the Urgent Care Association of America conferences and supplies public relations and marketing services to select practices throughout the United States, saw the need for a specialty group to supply service to one of the fastest growing industries in America. “There is no doubt that urgent care is a growth industry. That means successful urgent care center operators will have to be more competitive in their overall marketing efforts. We have assembled a team of experts to supply them the tools needed for more profitability,” Yates concluded.

The group of Urgent Care Marketing professionals will provide access to web design, brochures, marketing videos, direct mail, advertising, public relations, and a full range of marketing activities. To learn more about the services created specifically for the Urgent Care Industry, visit www.UrgentCareMarketing.com. You may also call (772) 463-8152 or send inquiries to Urgent Care Marketing, 506 South Federal Highway, Stuart, Florida, 34994.