Urgent Care Marketing

Urgent Care Marketing Professionals

Marketing Tip #8: EVALUATE AND PURCHASE PAID ADVERTISING

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While word‐of‐mouth is essential in building a positive reputation, it also takes time.

For a growing urgent care needing to reach break‐even volumes, the most effective way to let prospective patients know about the center is through paid advertising. Newspaper, radio, billboards, Yellow Pages, and direct mail targeted to the consumer segments most likely to use the center should communicate how the center meets consumers’ needs for convenient and affordable care.

Unlike restaurants, banks, and retail stores with daily utilization, urgent care medical needs arise on a fairly infrequent basis. A patient may be aware of an urgent care center and fully intend to use it but several months may pass until the patient has an actual
medical need. Thus, key to success in urgent care advertising is recall—that the patient remembers the urgent care center when a need arises.

In order for advertising to spur recall, consumers must be exposed to it on a frequent basis. Advertising during peak seasons and spreading the advertising budget across multiple media should maximize the number of times target consumers are exposed to the urgent care message when they have a need.

Urgent Care Marketing Group

Urgent Care Marketing Group

Urgent Care Marketing has the personal and services that specialize in Urgent Care paid advertising and marketing material. Our Urgent Care Public Relations team can devise a marketing plan that best fits your Urgent Care business creating that ever important patient recall. Visit: Urgent Care Marketing for additional information.

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