Urgent Care Marketing

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Posts Tagged ‘urgent care

Welcome Urgent Care Association of Alaska Members

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Please join me in extending a welcome to the Urgent Care Association of Alaska members. We continue to grow Urgent Care Associations in America with the goal of reaching all 50 states within the next few weeks.

Urgent Care in Alaska is critical. Having spent a number of years there with the Iditarod Trail Sled Dog Race, I know the rigors of everyday living in Alaska. When an emergency strikes, it can turn very critical without immediate care. Urgent Care centers in Alaska provide that non-life-threatening assistance.

We will continue to grow Urgent Care Associations one state at a time until all 50 states have a voice. And, for those who serve the Urgent Care Industry, there will be an opportunity to connect with members of this multi-billion dollar segment of the health care industry like never before.

Ultimately, as Urgent Care providers and Urgent Care vendors connect to share best practices and crucial information, those needing Urgent Care will benefit the most.

That is why I can say “Welcome!” to the members of the Urgent Care Association of Alaska member and welcome their involvement in the future of Urgent Care medicine. Sam Yates


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STUART, Florida/January 14, 2011 — The nation’s urgent care center owners and operators are now turning to the internet and educating the public and businesses about urgent care as key components of their marketing plans for 2011. “These are the must have basics for every urgent care center owner/operator,” said Sam Yates, founder of the Urgent Care Marketing Group.  “Increasingly, the general public and businesses are turning to the internet to search for their care providers and to learn more about urgent care medicine. An urgent care provider without a website or without collateral materials such as brochures and rack cards is losing patients every day,” added Yates.

According to current internet data, the United States has more than 239 million internet users or approximately 73% of the nation’s population. Internet use has increased 151% in the last decade.  “The internet and various search engines are quickly replacing more traditional information sources such as telephone directories for people looking for an urgent care center,” noted Yates. “Five years ago, if you asked a room full of urgent care owners if they had a website, only a handful would raise their hand. Today, especially with the advent of smart-phone technology, you must have a web presence and you must support and promote that presence with collateral materials, news media exposure, and place your practice in search engines and on the minds of potential customers,” added Yates.

The Urgent Care Marketing Group also advises urgent care center owners and operators to be creative in educating the public about their practices and urgent care medicine.  “Right now, there is a lot of public confusion about what is happening in the health care industry in general.  Providers who take the lead in helping to educate the public about urgent care generally are seeing more patients,” said Yates.

Yates points to “creative awareness” as one way of educating the public about urgent care medicine. “Every day, hundreds, if not thousands of people, nationwide are involved in minor traffic accidents and choose to not seek an evaluation from a qualified medical doctor because they do not want to experience a long wait in an emergency room.” The Urgent Care Marketing Group recommended that clients offer ‘crash checkups’ at their clinics as an alternative to the emergency room. “Now, as more people become aware of crash checkups they are seeking evaluations at urgent care centers that may pinpoint medical problems that would otherwise have gone undetected.  Creative awareness is creating a win-win scenario. Crash victims are getting care they may not have gotten and our urgent care clinics are seeing more patients,” Yates added.

For more information about how the Urgent Care Marketing Group may assist your urgent care practice in maintaining and growing your market share, visit www.UrgentCareMarketing.com.

The Urgent Care Marketing Group is a single source of marketing, public relations, internet, social media, video, and design services operating online through the website www.UrgentCareMarketing.com.  Founded as a consortium of leading marketing, public relations, internet, graphic design, and video production experts to the Urgent Care Industry, the site is a one-stop-shop for urgent care providers.

The group of Urgent Care Marketing professionals provides web design, brochures, marketing videos, direct mail, advertising, public relations, and a full range of marketing activities from direct mail to providing brochures and other urgent care collateral materials.

To learn more about the services created specifically for the Urgent Care Industry, visit www.UrgentCareMarketing.com.  You may also call (772) 463-8152 or toll free 800-805-3942.  Please send written inquiries to Urgent Care Marketing, 506 South Federal Highway, Stuart, Florida, 34994.


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11/5/2010 Press Release:  TCPalm.com


The nation’s urgent care center owners and operators are predicting business growth and increased financial stability for 2011 according to a recently completed survey conducted by the Urgent Care Marketing Group.  The Urgent Care Marketing survey, released to coincide with National Urgent Care Awareness Week November 8 – 12, asked specific questions related to local market conditions.  See survey results here: 2010 Urgent Care Practitioner Economic Survey Results

Read Entire News Article: http://www.tcpalm.com/news/2010/nov/05/stuart-urgent-care-marketing-group-releases-econom/

Written by yatespr

November 6, 2010 at 7:42 pm

Cost Comparison: Emergency Rooms vs. Urgent Care Centers

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Worth the read! Cost Comparison: Emergency Rooms vs. Urgent Care Centers on wisebread.com The title suggests the obvious: a cost comparison between Emergency Room and Urgent Care visits. But this article goes on to explain the not so obvious including, the average wait time comparison, doctor availability, list of medical signs and symptoms to look for when deciding to go to the ER vs your local Urgent Care Clinic.

A well researched and written article AND a great marketing tool for Urgent Care and Walk-In clinics to reference to.


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    #10 Marketing Strategy for Urgent Care Clinics: DEVELOP AN INTERNET AND SOCIAL MEDIA STRATEGY

    Urgent Care Website Design & Internet Marketing

    Urgent Care Website Design and Internet Marketing

    The Internet has quickly risen to become consumers’ first source of health care information. An urgent care center should have a professionally created website that fully describes its location and capabilities. The website should be listed in online insurance and
    provider directories as well as in major Internet search engines. Once a web presence is established, traffic to the website and the center are driven by social media—including blogs, reviews and networking sites—that raise awareness among highly targeted
    consumer groups.

    Urgent Care Marketing Tip #9: ENGAGE IN PUBLIC RELATIONS

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    Urgent Care Public Relations

    Urgent Care Public Relations Firm

    Public relations (PR) provides exposure for an urgent care center by creating stories that are of interest to local media outlets. PR tactics include activities such as writing press releases about the center’s services and topics of health care interest, making providers available to reporters as a subject matter expert, writing letters to the editor, and participating in community organizations.

    The point of PR is to raise awareness of the urgent care center as an innovative health care delivery channel and awareness of the urgent care doctor as an expert on medical affairs. When relationships are established with local reporters, they will likely interview the urgent care operator whenever a relevant story brews.

    Not only is PR free of the expense of paid advertising but there is increased credibility to “objective” coverage by third‐party media outlets. Sample topics of media interest include immunizations for seasonal and H1N1 flu, school and sports physicals, emergency
    room overcrowding, and health care accessibility and affordability.

    Urgent Care Marketing has a professional Public Relations Staff to handle all of your marketing needs with years of experience in the Urgent Care industry.


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    While word‐of‐mouth is essential in building a positive reputation, it also takes time.

    For a growing urgent care needing to reach break‐even volumes, the most effective way to let prospective patients know about the center is through paid advertising. Newspaper, radio, billboards, Yellow Pages, and direct mail targeted to the consumer segments most likely to use the center should communicate how the center meets consumers’ needs for convenient and affordable care.

    Unlike restaurants, banks, and retail stores with daily utilization, urgent care medical needs arise on a fairly infrequent basis. A patient may be aware of an urgent care center and fully intend to use it but several months may pass until the patient has an actual
    medical need. Thus, key to success in urgent care advertising is recall—that the patient remembers the urgent care center when a need arises.

    In order for advertising to spur recall, consumers must be exposed to it on a frequent basis. Advertising during peak seasons and spreading the advertising budget across multiple media should maximize the number of times target consumers are exposed to the urgent care message when they have a need.

    Urgent Care Marketing Group

    Urgent Care Marketing Group

    Urgent Care Marketing has the personal and services that specialize in Urgent Care paid advertising and marketing material. Our Urgent Care Public Relations team can devise a marketing plan that best fits your Urgent Care business creating that ever important patient recall. Visit: Urgent Care Marketing for additional information.


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    TGIF!! Most everyone is probably in the weekend-mindset. However, Urgent Care Marketing is still going strong with the Top 10 Marketing Tips for your Urgent Care Facility.

    #7 Marketing Tip for your Urgent Care Center: Increase Patient Satisfaction

    Increasing patient satisfaction is the most important thing an urgent care center can do to assure repeat visits and word‐of‐mouth.

    Creating a positive experience involves evaluating all aspects of the patient encounter from the patient’s perspective—including the clarity of driving directions, the aesthetics of the physical facility, the amount and complexity of paperwork, and the appearance and
    attitude of the staff.

    Anything that could detract from the patient’s visit should be re‐examined to assure the experience is one that patients will want to say good things about.

    Having a survey available for your patient to complete is the perfect way of finding out if your facility is meeting or exceeding patient needs and expectations.  With a patient survey you’re able to collect valuable information in which your facility can utilize the information given to improve upon services. As you make improvements based on your survey results, your patient satisfaction rate will climb through the roof.

    People love to give their opinion and input. Allow your patients to do the same.

    Written by yatespr

    June 18, 2010 at 6:25 pm

    #4 Urgent Care Marketing Tip – IDENTIFY YOUR COMPETITION.

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    An urgent care center’s competition extends beyond other walk‐in facilities and encompasses all of a patient’s options for basic health care.

    Urgent Care potential competitors include:

    • primary care
    • after‐hours pediatrics
    • hospital and freestanding emergency rooms
    • retail host model clinics
    • pure‐play occupational health clinics
    • telemedicine
    • self‐care with over‐the‐counter products

    Understanding all of a patient’s options for care is a requisite to developing a service offering patients will value and creating messages that will bring patients through the door.

    Written by yatespr

    June 11, 2010 at 10:26 am

    #1 of 10 Activities for Marketing Your Urgent Care Center

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    #1 of 10 Activities for Marketing Your Urgent Care Center

    As promised, Urgent Care Marketing is bringing you the 1st of 10 Activities for Marketing Your Urgent Care Center authored by Alan A. Ayers, MBA, MAcc, Content Advisor, Urgent Care Association of America, Vice President of Strategy and Execution, Concentra Urgent Care

    A business succeeds when it meets a consumer need better than alternatives. Marketing for urgent care starts by identifying a target group of patients and understanding their unmet medical needs. Urgent care patients are generally busy adults who need a place to
    go when a family medical need arises that requires immediate, but not emergency, medical attention. Typical consumer needs met by urgent care include:

    • Availability during evenings and weekends (when primary care physician offices are closed).
    • Convenience of non‐scheduled walk‐in service (to accommodate on‐the‐go lifestyles).
    • Accessibility to home, school, or work (resulting in a short drive time to the center).
    • Affordability (lower out‐of‐pocket cost than emergency rooms).

    Patient needs may further include short wait times, confidence that a physician is board certified, a warm and inviting clinical environment, and a friendly and empathetic staff.
    The best way to understand the needs of prospective patients is to ask—market research involves surveying, interviewing, or conducting focus groups to gain insights as to how patients utilize health care services, challenges they currently experience, and improvements they would like to see.

    If your Urgent Care Facility needs help with market research including surveying, interviewing or conducting focus groups, contact Urgent Care Marketing. Our experts can help guide your marketing research project in the right direction. 772-463-8152