Urgent Care Marketing

Urgent Care Marketing Professionals

Urgent Care Marketing Tip #9: ENGAGE IN PUBLIC RELATIONS

leave a comment »

Urgent Care Public Relations

Urgent Care Public Relations Firm

Public relations (PR) provides exposure for an urgent care center by creating stories that are of interest to local media outlets. PR tactics include activities such as writing press releases about the center’s services and topics of health care interest, making providers available to reporters as a subject matter expert, writing letters to the editor, and participating in community organizations.

The point of PR is to raise awareness of the urgent care center as an innovative health care delivery channel and awareness of the urgent care doctor as an expert on medical affairs. When relationships are established with local reporters, they will likely interview the urgent care operator whenever a relevant story brews.

Not only is PR free of the expense of paid advertising but there is increased credibility to “objective” coverage by third‐party media outlets. Sample topics of media interest include immunizations for seasonal and H1N1 flu, school and sports physicals, emergency
room overcrowding, and health care accessibility and affordability.

Urgent Care Marketing has a professional Public Relations Staff to handle all of your marketing needs with years of experience in the Urgent Care industry.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: